How do I focus more on what matters in my business?

Remember the story of the hamster wheel? Running, running, always running, but never really getting anywhere? That's a tale too many of us solopreneurs can relate to, especially when we're knee-deep in the nitty-gritty of our businesses.

I once coached a client who was the epitome of a “hardworking” solopreneur. They were up at the crack of dawn and worked into the wee hours, tweaking their website, brainstorming the perfect pitch, and being a social media whirlwind. Yet, despite their efforts their sales cart remained empty.

During our coaching session, we discovered they hadn't made a single direct offer to potential clients who were right there, within reach, and likely eager to engage with their services. They were so caught up in the 'doing' that they overlooked what truly mattered for their business - making offers.

This story is a powerful reminder for us all. In the whirlwind of demands that come with being a solopreneur, it's easy to get lost in tasks that feel productive but don't move the needle. So, how do we focus on what truly matters? Here's one of my favourite tips:

Learn how to prioritise with purpose. Not all tasks are created equal. Identify activities that directly impact your revenue and client satisfaction. Start your day with these.
Remember: it's not about doing more; it's about doing what truly matters. Focus on the tasks that move you forward, connect you with your clients, and ultimately, contribute to your success.

That’s what true productivity is all about.