How Regularly Reviewing Business Metrics Fuels Growth and Success for Solopreneurs

Once upon a time, there were two businesses.

Business A’s owner Alice treated her business metrics like her morning coffee – essential and part of her daily routine. She regularly reviewed sales data, customer feedback, and marketing effectiveness, adjusting her strategies almost in real time. This constant attentiveness allowed her to seize opportunities and dodge pitfalls long before they became apparent.

On the other side of the street, Charlie, the owner of business B, took a more 'set-and-forget' approach. He checked his sales and expenses, sure, but deeper insights? Not so much. Charlie figured that if the shop was running and customers were coming in, things were good enough.

Fast forward a year, and the contrast was stark. Alice’s business was thriving, launching new products, and enjoying a loyal customer base that grew by the day. Meanwhile, Charlie's business struggled to keep up, baffled by fluctuating sales and missed opportunities that Alice was quick to capitalise on.

The moral of the story? Regularly reviewing your business metrics isn't just a good habit - it’s the lifeline that keeps you afloat and thriving in a sea of competition. It's about being like Alice, not Charlie.

This is actually the story of one of my clients.  When he started coaching with me he showed up more like Charlie – not checking his metrics because he didn’t want to feel disappointed when he didn’t meet them.  He ignored them and missed out on potential growth.

After coaching with me he became more like Alice.  He regularly reviewed his metrics and brought them to our coaching sessions to analyse and understand so he could learn and grow.

Remember, be more like Alice in your business.

P.S.  If you don’t measure any metrics in your business and you want to start then make it easy for yourself to start by just choosing one key metric and build from there.  After all, one is better than none!